Dell making money from Twitter

In today’s Internet era, social networking sites are not only gaining popularity among online users, but have also been proving beneficial for many businesses, including computer manufacturer companies. These days’ lots of business are using the social networking tool to interact with customers and potential employees, and thereby increasing businesses leaps and bounds.

Twitter, one of the famous social networking sites, has multiplied the sales of Dell, the world’s second largest computer maker. Dell on Tuesday announced that it has racked up $6.5 million in sales of PCs, accessories, and software with the help of Twitter. In June, 2009 it had just $3 million in sales, but within six months Dell has more than doubled its sales via Twitter.

Dell said that Twitter is the best way of promotion and a very vibrant channel for them. According to Dell, 1.5 million followers follow Dell’s Tweets. Dell has especially employed over 100 people who send out the tweets over 35 different channels across 12 different countries, including U.S., Brazil, China, and Japan among others. In addition to Twitter, Dell also utilizes Facebook, Orkut, MySpace and YouTube as marketing avenues.