It’s man’s world here. New Delhi thrilled to be the country’s first state hosting first fashion week for men. The growing and lucrative market is often overshadowed by women's attire, but hence onwards it will face the stiff competition from men’s outfit. Van Heusen India Men’s Week (VHIMW) kicked off here at “The Grand” Friday.
The Men's week is India's first ever fashion event for men and is showcasing 15 shows by 21 designers. The inauguration took place with the designer Ravi Bajaj’s Dandy March collection. Three newcomers—Aslam Khan, Rajvi Mohan and Himmat Singh Jaipur also exhibited their collections on the opening day.
Former model and Bollywood actor Dino Morea and former cricketer Anil Kumble appeared on ramp exhibiting the creations of designer Manoviraj Khosla at India’s Men’s Week 2009 on Friday.
"Any initiative has a high risk and high rewards; it's a kind of nervous energy. In the process you discover something and if there is mass segment available there is a possibility of venturing into other segments like a fashion week for kids in the future," said Shivaraj Subramaniam, brand head of Madura Garments (Van Heusen).
Designer Ravi Bajaj said that the industry had moved a long way, and there has been a lot of growth in the men’s fashion scenario.
It is the first show for Himmat Singh. “I have launched my ethnic collection from Rajasthan and I have tried to bring out a hidden culture,” said Singh, who tried to translate the royal world of Rajasthan with his “prince collection” displaying by his models wearing 'bandhgalas' and 'sherwanis' with ethnic 'pagdis' and swords.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment